WILD AIR Sports is proud to introduce in-video shopping, the first of its kind in South Africa’s sports, adventure, and outdoor industry. This feature brings together convenience, expertise, and trust in a way that helps you make informed purchasing decisions without interrupting your viewing experience.
Here’s what you need to know about the feature and why it’s a valuable addition to the WILD AIR Sports platform.
What Is In-Video Shopping?
In-video shopping allows you to browse and purchase products directly while watching reviews, event coverage, or gear overviews. You can explore the items on offer and even complete a purchase—all without pausing or leaving the video.
Why It Works for You
- No Interruptions: Shop seamlessly while the video continues to play, staying immersed in the content you enjoy.
- Trustworthy Expertise: With nine years as a trusted media platform and a team of outdoor enthusiasts and professional athletes, we bring unmatched credibility. Every review, product feature, and recommendation is backed by real-world knowledge and experience.
- A Well-Rounded Platform: From quality gear to adventure experiences and event bookings, everything you need is available in one place, supported by reliable, objective opinions to guide your decisions.
- Delivery or Pickup Options: Products are shipped directly to your door or available for collection in-store, depending on the supplier, offering flexibility to suit your needs.
- Smarter Shopping, Better Value: With honest insights into the products you’re considering, you’re empowered to make informed purchases that save money and enhance your outdoor experiences.
A Proven Shopping Experience
Globally, in-video shopping is transforming the way people shop, and now WILD AIR Sports is bringing this proven innovation to South Africa. As the first to launch this feature in our industry, we’re making shopping not just convenient but also deeply rooted in expertise.

Our Journey, Your Advantage
WILD AIR Sports has always been more than just a platform—it’s a community of experts and enthusiasts who live and breathe the outdoors. As a founder, my own journey as a passionate outdoors person started long before this company began. Everyone on our team—past and present—is either a professional athlete, a pro-am competitor, or a dedicated outdoor enthusiast.
This deep experience is what sets us apart. We don’t just sell products; we offer trusted information, objective reviews, and honest opinions to help you shop smarter. There’s no guesswork, no over-the-top hype—just honest, pragmatic advice from people who truly know their stuff.
Start Shopping Today
Visit the gear and shopping section on our homepage and see for yourself how in-video shopping combines trusted insights with effortless convenience. Explore our packages, watch honest reviews, and experience the future of shopping—all while staying connected to the adventure.
WILD AIR Sports isn’t just a shopping platform—it’s your gateway to smarter decisions, better gear, and unforgettable experiences in the outdoors.
The first package is brought to you by Lyne Components. New packages will drop every Thursday, so stay tuned!
